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One key part of being a great marketer is understanding how people think and knowing why they act the way they do. 10 principals.
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Which Social Network Should You Advertise On? Social media advertising is a great tactic to use to supplement your print advertising.
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Last year was all about taking risks in graphic design. But most of the graphic design trends we predicted last year have become mainstream. Like incorporating a whole new world of colour, and breathing life into print with a rainbow of metallic huges. Click HERE to download the metallic ink design guide.

8 Graphic Design Trends

What are the BIGGEST graphic design trends of 2019 that you should be following?

That’s what this design guide will tell you. For an in-depth guide to the biggest graphic design trends in 2019, check out the full article and infographic HERE.

The blog post contains a ton of examples for each trend, as well as templates that you can use to stay on top of the trends. In the video above, we introduce you to the 8 graphic design trends that we predict are going to take over in 2019. We’ve included examples from some of the biggest brands in tech right now, including Apple, Spotify, MailChimp, Facebook and more.

If you want your branding to be ahead of the curve, try incorporating some of these graphic design trends into your proposals, marketing materials, packaging and internal communications.

Source: Venngage / Written By: Ryan McCready

In a survey conducted by ResearchNow for Adobe, 76 percent of marketers believe marketing has changed more in the last two years than in the previous 50....

Convenient To Print

Convenience Is the New Currency

Time and money have always been directly correlated, and for the last several years, consumers have been short on both. Even though we’ve made quite a comeback from the dark days of the economic collapse in late 2008, the Great Recession is still fresh on everyone’s mind.

As a reaction to the substandard economy that wrapped up the first decade of the new millennium, buyers have become obsessed with finding unsurpassed value, with competitive sellers bending over backward to come up with new ways to draw in potential customers. Bottom-line pricing, impeccable service, and personalized experiences have all become crucial to staying competitive in the post-recession marketplace, but another customer demand has risen through the ranks, forcing companies to rethink the way they market their products and services.

That demand can be summed up in a single word: CONVENIENCE

Click HERE to Read the Full Article »

Source: Adobe Digital Marketing

Wednesday, 02 November 2016 13:46

[Leading For Success] Embrace The Remix

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Kirby Ferguson TED Talk

Everything Starts With An Idea

Here's a twist on Creativity and The Big Idea. Nothing is original, says Kirby Ferguson, creator of Everything is a Remix. From Bob Dylan to Steve Jobs, he says our most celebrated creators borrow, steal and transform. And how does copyright come into play. Embrace the remix.

Source: TED / Presenter: Kirby Ferguson

Monday, 19 September 2016 14:54

Your Body Language Shapes Who You Are

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Amy Cuddy TED Talk Your Body Language Shapes Who You Are

One Small Adjustment

What can you learn about perception from a social psychologist and body language expert? If you’re one of the 16 million people who have already watched Cuddy’s compelling TED talk -- you know there’s plenty to learn. Cuddy discuses how body language and even physical posture can affect not only others' perception of you, but your own self-perception as well. Could changing your posture change your life? It just might. Watch Cuddy’s TED talk and decide for yourself if an adjustment could alter your course.

Source: TED / Presenter: Amy Cuddy

“I feel stuck. Where should I go from here?”

How To Get Unstuck in Your Career

It’s not uncommon to feel like there’s no obvious next step in your career. It’s hard work to guide yourself, especially when you’re walking into the unknown.

So what do you do when you feel stuck? Do you jump ship? Apply for a new role within your company? Or just stick it out? In the right context, any of those options could work out just fine. But how do you know which direction is right for you?

If you’re in marketing or a part of a big team, chances are you work with individuals with many different skill sets. Maybe you sit next to a woman named Tracie who’s a jane of all trades. It seems like there’s nothing she can’t do! Your other co-worker, Seth, might be the go-to-guy for all things analytics and reports. Sometimes he even holds team workshops on metrics and reporting tools.

Despite their differences, both Tracie and Seth are most likely equally valued by the company. Their roles represent two common directions an employee might pursue in one’s career, depth and breadth, and both are excellent paths to get yourself unstuck.

Click HERE » to View the Full Article

Source: Hubspot / Written By: Rebecca Corliss

When was the last time YOU listened carefully, reflectively, meaningfully and thoughtfully to a ''world-class", college commencement speech?

If your kids recently graduated, then probably recently - - BUT DID that commencement speaker's message REALLY hit home for YOU - - as well as your child? If YOU graduated from college or grad school a while back, do you even remember what YOUR commencement speaker had to say, share, his or her life-forging reflections, admonishments, hard-won lessons shared?

Each of the 7 speeches here is unique, wildly different than one another, each profound in its message. Each addressed the subject of how to embrace, manage/master or understand the rest of your adult life - - from highly-original vantage points and unexpected, deeply reflective "life-lesson processes" - - that might be relevant to YOU right now - - as YOU grapple with a tumultuous, and massively, changing world. There are a lot of BIG IDEAS left to think up and explore.

  1. Steve Jobs - 2005 Stanford Commencement Address
  2. JK Rowling - 2008 Harvard Commencement Address
  3. Eric Schmidt - 2009 Carnegie Mellon Commencement Address
  4. Winston Churchill - 1941 Harrow School Commencement Address
  5. Bono - 2004 University Of Pennsylvania Commencement Address
  6. Sheryl Sandberg - 2014 Harvard Business School Commencement Address
  7. Jeff Bezos - 2010 Princeton University Commencement Address

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When it comes to business, we talk too much about social media and expect too little. It’s like the old joke about sales people: one person says, “I made some valuable contacts today,” and the other responds, “I didn’t get any orders, either.” Companies measure the market results of their sales investments. But few have measures or even have accountable managers in place for their social media investments, and only 7% say their organizations “understand the exact value at stake from digital.” Meanwhile, according to a Gallup survey, 62% of U.S. adults who use social media say these sites have no influence on their purchasing decisions and only 5% say they have a great deal of influence.

Consider:

  • The most common metrics for evaluating social media are likes, tweets, reviews, and click-through-rates (CTRs) for online ads — not cause-and-effect links between the medium and market results. The basic investment logic is typically no deeper than a version of “Fifty million tweets or likes can’t be wrong” . . . or can they? There is justifiable skepticism about this data. Farming services spike these numbers, with evidence that one in three online reviews is fake. For $50, you can buy 1,000 Likes, 5,000 Twitter followers, or 200 Google +1s. With real people, moreover, 8% of internet users account for 85% of clicks on display ads, and 85% of social media updates come from less than 30% of a company’s social-media audience. One online reviewer, Harriet Klausner, has reviewed more than 25,000 books.
  • A Forrester study found that posts from top brands on Twitter and Facebook reach just 2% of their followers (note: that’s followers, not new customers) and only 0.07% of those followers actually interact with those posts. As others have noted, people are more likely to complete a Navy Seal training program or climb Mount Everest than click on a banner ad.
  • There are, as always, opportunity costs. Since 2008, according to a McKinsey study, companies have devoted more time and money to social networks and 20% less to e-mail communications. Yet, the same study found that humble e-mail remains a more effective way to acquire customers — nearly 40 times more effective than Facebook and Twitter combined. Why? Because 90% of U.S. consumers use email daily and the average order value is 17% higher than purchases attributable to those social media.

Technology changes fast — remember MySpace and Friendster? — but consumer behavior changes more slowly. As a result, people tend to overhype new technologies and misallocate resources, especially marketers.

When banner ads first appeared their CTR was 10%, but that soon fell due to heavy usage by firms, and clutter. Research has long demonstrated that ad elasticities are generally very low, that firms often persist with ineffective ad media (because they have the wrong measures or no measures), and that companies routinely over-spend on ads (due to ad agency incentives, the fact that ad expenses are tax-deductible, and companies’ use-it-or-lose-it budgeting processes). Other research indicates that traditional offline consumer opinion surveys (when they use representative samples) are better at predicting sales than clicks, number of website visits or page views, positive or negative social media conversations, and search (although online behavior is good at tracking the reasons behind week-to-week changes in sales.)

With new media, therefore, great expectations are common and missing the goal is understandable: it takes practice and learning. But changing or dismantling the goal posts is a different story.

It’s now common to say that social media is “really” about awareness, not sales. Companies that “get” social media should be “relentless givers [who] connect instead of promote.” In fact, forget “traditional” ROI (that lovely qualifier), focus on consumer use of social media and, instead of calculating the returns in terms of customer response, measure the number of visits with that social media application. How convenient: to be evaluated with a metric without tangible marketplace outcomes. But it’s wrong, a circular argument, and smart companies should not follow this flawed business logic.

The value of any advertising, online or offline, depends on what effects it has on purchases. As Bill Bernbach, David Ogilvy, and other ad execs have emphasized, “our job is to sell our clients’ merchandise, not ourselves.” Those effects are difficult to measure, because consumers buy (or not) for many different reasons and even good ads in the right media have both carryover and wear-out effects that vary over the product life cycle and an ad campaign. But to justify an investment by activity and not outcomes is a tautology — we advertise because we advertise — not a meaningful business argument.

Even an activity measure, moreover, assumes the consumer can see the ad. Did you know that a display ad is deemed “viewable” if at least half of each ad is visible on your computer or smart phone for a minimum of one second? Data released in 2014 by comScore indicated that more than half of online display ads appear on parts of a web page that are not viewable. In response, the Interactive Advertising Bureau noted that for various reasons 100% viewability is “not yet possible,” but the industry should aim for 70%. In other words, hope that “only” 30% of your intended ads are not seen by anyone for at least a second!

Further, what we now know about shopping and social media activity says that online and offline behavior interact. They’re complements, not substitutes, and you ignore these interactions at your peril. The vast majority of communications on social media sites are between friends who are within 10 miles of each other. The same is true about the available data on buying behavior. As Wharton professor David Bell documents, the way people use the internet is largely shaped by where they live, the presence of stores nearby, their neighbors, and local sales taxes.

For years now, we have heard big talk about the big data behind big investments in social media. Let’s see who is behind the curtain. It’s time to expect more from social media and prove it. The Association of Advertising Agencies has refused to endorse the 70% goal and wants 100% viewability, which means if an advertiser buys 1 million impressions from a site, that site must display that ad as many times as it takes to ensure a million viewable impressions. In 2014, The Economist guaranteed those who buy space on its apps and website that readers will spend a certain amount of time there. For instance, it will guarantee that a site containing an ad appearing for three weeks will receive X hours of readers’ attention — documenting, not assuming, engagement with the medium.

Other companies try to trace the links (or not) between online platforms and sales outcomes. They buy point-of-sale data from retailers and have systems that purport to match Facebook or Twitter IDs, for example, with a given campaign and subsequent retail sales for a product. The validity of these approaches is still to be determined. And the FTC has raised concerns about privacy issues and disclosure practices, and has urged Congress to pass legislation to give consumers the right to opt out. But shining light on what does and doesn’t happen here will be a good thing.

Business success requires linking customer-acquisition efforts with a coherent strategy. You can’t do that if you are not clear about the differences between hype and reality when it comes to buying and selling. And we should care about this distinction for reasons that go far beyond making even more ads more viewable. Companies’ abilities to make better use of their resources are important for society, not only shareholders. It spurs productivity, and productivity — not just tweets and selfies — is what spurs growth.

Source: Harvard Business Review / Written By: Frank Cespedes

 

Creative Strategy

Many marketing benchmarks are easy to assess: sales, web traffic, SEO, social engagement and conversion rates. These results are tracked with hard data and as a result success is measurable. If one tactic isn't working, it's easy to try another.

But not so fast. Results are the final outcome of a marketing initiative - but where do these results originate? Let's trace back the steps. Before every successful conversion there is a strategy in place. Before every strategy is a creative idea. And all good creative ideas are fueled by extensive research and insights. This is the purpose of Creative Strategy: to set the foundation for business growth in three simple steps: 1) research 2) creativity 3) strategic planning.

Creative Strategy is essential to any marketing plan or new website, and good Creative Strategy should address the following five foundations that impact business growth:

1) Identify needs / determine goals
The only way to get a clearly defined answer is to ask clearly defined questions. A well thought out Creative Strategy will uncover the most pertinent business/brand needs to address and leverage consumer/industry insights to illustrate a custom solution.

2) Figure out a roadmap
Solutions are a great starting point - but how do we get there? It's the job of a Creative Strategist to determine the most effective way to get from Point A to Point B. What threats stand in the way and how can they be avoided? What mistakes have other businesses made and how can they be learned from? Creating a roadmap that addresses these questions is essential to mobilize your team with a bird's eye view of clear next steps.

3) What's happening?
Simply put, a Creative Strategy must be informed. What's going on in your industry? What is the competition doing? What new technology is on the horizon? What's going on in the digital and social space? A roadmap can't weave through the complexities of the business world without being well informed on what's happening...everywhere.

4) Tell a story
Content drives online success, but what drives content? A brand's point of view - their story - should set the foundation for all communication efforts. What is your brand's unique perspective and position? This will determine your messaging strategy and visual vocabulary. Every audience loves a story. What's yours?

5) Influence behavior
Great - the goals are now determined and the plan is in place. Now, what is the desired action we want the end user (the audience) to take? The more specific the action, the more effective the conversion will be. By establishing direct calls to action and intuitive online pathways for users, the strategy will translate into consumer-focused terms that are both relatable and relevant.

Creative Strategy Flow Chart

In the interest of long-term brand success, it's important to set a stable foundation and not take short cuts. It's not always directly measurable, but a sharp Creative Strategy is evident along every brand touch point, and can set the tone for messaging, design and marketing for years to come.

Source: Blue Fountain Media / Written By: James McCrae

 

Thursday, 20 November 2014 15:25

Why Print in Colour

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Why Print In Colour

Color, it can attract, influence, and even increase retention. Color is a powerful tool for any business. The way you present your company’s ideas with the use of color in printed material is becoming an increasingly important issue. Studies find that using color in your documents is both impactful and influential.  Xerox recently commissioned a study online by Harris Interactive about why your boss should let you print in color.

Let’s look at a few of the findings. In the study it was found that 25% of the respondents print using color to improve retention but in the survey 69% of the respondents stated that they understand new ideas better when they are presented in color. It would seem to make sense that printing in color will help to get your ideas and messages read, understood and remembered. In the study 21% of the respondents print in color to reduce search time but the study found that 76% of the respondents think they can find information faster if it is printed in color. So wouldn’t it make sense to print things in color so that more people can find the information that you are trying to share with them in less time?

Research has shown that using color in business can dramatically improve communication, enhance productivity, and boost sales. So as color becomes increasingly affordable and easier to control there will be an ever increasing use of color in printed material and CAD plotting. Xerox provides many printers and multifunction printers that provide color printing.

Source: Xerox Blogs / Written By: Cheryl Otstott

 

How the Most Successful People Prioritize

I've been a "yes"-sayer most of my life. I'm a bit of an impulse shopper, always down for an adventure, open to meeting new people or switching plans at a moment's notice.

This has opened many doors for me over the years, especially with bosses and colleagues who are happy with my eagerness and "can-do" attitude. But sometimes, the "yes-yes-yes" approach can be exhausting -- it ends up stretching me way too thin. With every new affirmative comes the quiet ritual of reprioritization, where I look at my to-do list and figure out where on earth the new request will fit in.

Sound familiar? Think about the last time you had to rework your to-do list to accommodate piling demands. Was it last week? Yesterday? This morning? There biggest reason this problem is so widespread is: Many of us are concerned about looking like jerks if we don't do everything our colleagues ask of us -- especially if the person asking is our boss.

I think Ed Batista, executive coach and instructor at the Stanford School of Business, said it best: "When faced with potentially overwhelming demands on our time, we’re often advised to 'Prioritize!' as if that’s some sort of spell that will magically solve the problem ... Here’s the problem. After we prioritize, we act as though everything merits our time and attention, and we’ll get to the less-important items 'later.' But later never really arrives. The list remains without end."

It might seem like every incoming request is important -- especially ones from your superiors. But that's not true. Here are a few tips that successful people follow to better prioritize.

Give yourself a minute.

It's easier to say "yes" in the moment, only to realize later that you probably don't have time. Instead of defaulting to "yes," ask questions about the project (steps, due date, etc.) to gauge how long it might take. And then tell your requester, "Let me look at my schedule and see if I can fit it in." That way, you can take a few minutes to analyze the request and see how it can fit in with your current priorities. Which brings me to my next point ...

Analyze incoming requests.

Even ones from your superiors -- they shouldn't be a given! In her book Rise: 3 Practical Steps for Advancing in Your Career, Standing Out as a Leader, and Liking Your Life, Patty Azzarello (whom Forbes calls "the original Marissa Mayer") reveals a little-known secret: Your boss needs help thinking through the things she requests of you just as much as you need help prioritizing them.

In other words, your boss doesn't want you to just do everything she asks you to do -- your job is to catch, record, and analyze all those asks, and then make judgments about which ones will have the biggest impact on the business. If you just do the things that will make a big impact on the business, you will be forgiven for the things you don't get done -- and that is a big secret to success.

Say "no" to requests that put your top priorities at risk.

Setting realistic expectations on our time is hard, but we have an even harder time saying "no" to our colleagues for fear of seeming unhelpful, not hardworking, not a team player, and so on. "There’s a fine line between effective triage and being an a**hole, and many of us are so worried about crossing that line that we don’t even get close," says Batista.

But in Rise, Azzarello reminds us that, while we can get away with not getting everything done if we deliver remarkable results on a few key things, we need to deliver those remarkable results -- otherwise, we don't have any success to offset why we didn't do better at everything else.

"Don't lose your nerve. Stick to it," she writes. "If you're tempted to work on everything because it feels less risky, just realize that you will remain unremarkable because you have not given yourself the opportunity to really excel on something that has a big impact on the business."

Your ultimate goal, according to Batista, is to confront the emotional discomfort of prioritizing tasks -- to "expand our comfort with discomfort." Saying "no" isn't easy, but it's incredibly important for career growth.

Source: Hubspot / Written By: Lindsay Kolowich

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