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Displaying items by tag: signage

Wednesday, 10 February 2021 13:45

Can Business Signage Improve ROI?

Running A Small Business? Find The Benefits Of Signage...

Store Window Signage ROI

Running a small business is already complex enough and it never seems that you have enough time to get the work done. One of the major things that can help to take down on the amount of time that you will spend answering questions at the business is by getting the right signs in place. By knowing about the benefits of getting the proper signage it will be very easy for you to see this is a great way for you to run your business and start to get the return on your business investment that you want to have.

 

#1 Helps People Find The Business

This is one of the things you should realize this can do without being spoken about. However, sometimes people will forget the signs that are up at the road will help people start to find the business. So you will want to make sure you have a sign at the road, but also on the building. This way people are able to find the business and know which building it is located in. If you are in an office building, then you will want to make sure your business has a label on the board by the elevators that can help to guide the customers or clients to the office that you are going to be working with.

 

#2 Guides People Around The Business

This is one aspect that a lot of major retail stores have started to take advantage of and that is the hanging signs are going to help guide people to the different sections of the store. However, even in a small business, this will help people in getting to start to learn their way around the location. So you will not have to be concerned about the customers coming up every five seconds to ask where something in the business is located at.

When you are using these signs to help guide the customers around the business, you need to make sure they are in a location that is easily visible. When it is easy to find the items, you will notice that people are going to be able to get from the back of the store or the entrance way to the area they want to be at without going to the desk and asking the employees who may already be busy taking care of other customers.

 

#3 Can Provide A Catchy Logo Or Color Pattern

A sign that you are having installed can start to provide you with the information that can help in getting a logo or color that can stand out from the rest. This is going to allow you to have a great time because people will start to see your name and logo, but also the colors and know exactly what they are talking about. What else is nice about the signs is some of them will allow you to add some characters onto the signs as well, which is going to help out in getting the great look you want to have and have an item that will set you off from everyone else.

 

#4 Helps With Branding Of The Company

We mentioned briefly on the logo and image of the business that you can have on the signs. What you will really like is this is going to help you start to build your brand. This will make it easier for you to have the right feedback for your business and know that people will start to recognize it and the name that you have for your business will often start to become associated with the logo and colors.

 

#5 Helps Announce Specials or Sales

When you are properly using the signs, you will notice that some of the uses can be to help you announce a special sale or a special you have going on in the store. So this will help you in getting the extra draw of customers that you never would have thought about reaching before for your business. So, this is going to be a great thing for your company and it will help you out in making more money than what you normally would.

A good example of this would be the sidewalk sales you see some stores doing. These sales are fairly obvious when you are walking up to the store, but not all the stores are located where you would be walking up to the store. So you will want to make sure you look at this because it can help you draw in crowds from the road if you have signs that are announcing the sales properly placed by the road.

 

#6 Provides A Warning To What Is Going On

When you think about the safety of your customers you need to realize one of the major concerns will be a wet floor. When your customers are on a wet floor and slip and fall, then you will be at fault normally. However, if you have the proper notification out about the wet floors and to use caution or even a watch your head type of sign you will be able to alert your customers about the hazards that are here in the business. You will not have to be concerned about the customers not being aware of the hazards that are in the area.

With a new year upon us and no sign of the pandemic slowing down anytime soon, now is the perfect time to refresh and replace the signage in your business... We have the Physical Distancing Signage you need! No job is to big or small.

Source: BusinessBlogshub.com

Published in More Market Share
Tuesday, 29 September 2020 15:02

Business Resilience Resource Centre

In the face of a crisis or economic slowdown, resilient organizations ride out uncertainty instead of being overpowered by it...

Give Em What They Want

How Did Business Create Resilience During & After The 2008 Recession?

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In 2008 we went through a worldwide recession and companies that implemented the strategy of resilience came back faster and even leaped ahead of their competition. Now Covid has thrust us into an equally challenging time. Find out how adopting resilience can help you though these unprecedented times.quickly.  access the resilience resource centre »

Source: McKinsey & Company

 

Tuesday, 29 September 2020 14:19

Building Resilient Enterprises

Building Resilient Enterprises

Companies can structure their organizations and decision processes for resilience by embracing six principles of long-lasting systems:

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  • Redundancy buffers systems against unexpected shocks, albeit at the expense of short-term efficiency. It can be created by duplicating elements (such as by having multiple factories that produce the same product) or by having different elements that achieve the same end (functional redundancy).
  • Diversity of responses to a new stress helps ensure that systems do not fail catastrophically, albeit at the expense of the efficiencies obtainable through standardization. In business, this requires not only employing people from different backgrounds and with different cognitive profiles but also creating an environment that fosters multiple ways of thinking and doing things.
  • Modularity allows individual elements to fail without the whole system collapsing, albeit while forgoing the efficiency of a tightly integrated organizational design. Because a modular organization can be divided into smaller chunks with well-defined interfaces, it is also more understandable and can be rewired more rapidly during a crisis.
  • Adaptability is the ability to evolve through trial and error. It requires a certain level of variance or diversity, obtained through natural or planned experimentation, in combination with an iterative selection mechanism to scale up the ideas that work best. Processes and structures in adaptive organizations are designed for flexibility and learning rather than stability and minimal variance.
  • Prudence involves operating on the precautionary principle that if something could plausibly happen, it eventually will. This calls for developing contingency plans and stress tests for plausible risks with significant consequences — which can be envisioned and prepared for through scenario planning, war games, monitoring early warning signals, analyzing system vulnerabilities, and other techniques.
  • Embeddedness is the alignment of a company’s goals and activities with those of broader systems. It is critical to long-term success because companies are embedded in supply chains, business ecosystems, economies, societies, and natural ecosystems. Articulating a purpose — the way in which a corporation aims to serve important societal needs — is a good way to ensure that the company does not find itself in opposition to society and inviting resistance, restriction, and sanction.  read on »

Source: Harvard Business Review / Written By: Martin Reeves & Kevin Whitaker

 

Thursday, 03 September 2020 15:17

How To Solve The No. 1 Small Business Problem

"Every company’s biggest problem is communication,” says Scott McGohan." Read on to discover some solutions.

Number One Problem

 

“It really doesn't matter how many times you do it,” says Scott. “If you do any of it, then you have a problem. If you do a lot of it, it's still going to be the number one problem.”

It’s a lesson he learned at an early age from his father, Pat McGohan, who started the business more than 45 years ago. “Growing up in the business and hearing from my father that the number one problem every business has is communication, I believed it,” says Scott. Over the years, he also saw it first-hand.

Here are 4 key ways to become more conscious and mindful about effective workplace communication.

1. Let employees do it on their time

Scott learned the most powerful way to communicate is to deliver content in a way that employees can consume it on their own time. “From a leadership standpoint, it's understanding that we have to recognize that our people aren't available to learn from us on our time. We have to figure out how to do that on their time,” he says.

Envision different channels you can use to deliver stories to employees in a way they will embrace.

For example, McGohan Brabender has a podcast they create in-house and they have a YouTube Channel. McGohan Brabender has learned that the podcasts are popular with employees since they can listen to it on-demand, whenever they have time.

“Some people like to see things, some people like to hear things, some people like to touch things,” says Scott. As a leader, your vision is to get people to feel things.

Right now, Scott focuses on trying to be short, simple, and sweet with content. “We’re embracing the fact that a lot of people today want to learn via their eyes and ears, in probably less than two minute snips. Any longer than that, we lose people's attention.”

2. Stick with it

McGohan Brabender has monthly meetings with all employees. “We look at: Where did we win? Where did we lose? Where are we at? How are we performing?” says Scott. It’s a meeting that encourages transparency and connection between employees.

They also have quarterly employee luncheons. “We'll invite the whole company in, and we'll have lunch. They can bring their kids, they can bring guests, and we've even had parents there.” Over lunch, they also talk about how the organization is doing, how they are performing, and where there is opportunity.

Another way Scott feels the pulse of the organization is through a weekly blog. He’s published the internal blog for more than 5 years.

Whatever a leader decides to do in terms of communication, the most important part is consistency. “If you say to your employees you are going to write a weekly blog, you have to it every week. You can’t miss. Our blog is five years in the running and it shoots out every week,” explains Scott. “Be consistent and be on time.”

3. Use affirmations

“Affirmation is probably the one thing that everybody desires,” says Scott. Scott’s learned to be intentional about how he uses affirmations to his people. In doing so, he’s able to energize and inspire his people.

“ As a leader, when you're telling stories about people in your organization, it affirms the great work they are doing.  The magic happens when it inspires other people to want to be a part of a story,” says Scott.

“They hear what others are doing, and they want to be a part of that story. They want to have a chapter written about them. There’s magic in that—that’s what storytelling does.”

4. Show vulnerability

As a leader, have the kind of self-awareness that allows you to show vulnerability through your communication.

“Some may think if you are vulnerable, you’re looked upon as weak,” says Scott. “Vulnerability is a sign of strength. It lets people know they are not alone.”

Find a channel or format of communication that allows you to authentically open up with your people. “For example, for a lot of people, there's an uncanny way for people to be vulnerable in writing versus face-to-face with people. It is an opportunity for leaders to talk about areas in their life where they're vulnerable, or maybe where they're afraid,” says Scott.

“And it lets other people know that you might just be human. You might be just like them.”

When you get vulnerable, your people will respond with trust and openness, too. The result is a culture where employees experiment, take risks, and drive innovation.

Source: Forbes / Written By: Aileron

 

Published in More Success

"...the interpretive signage up at Britannia. Thanks for all of your help with it – looks great!"

Britannia Display Signage

Scope of The Project / Aim & Outcome:

Improve the clarity and quality of the interpretive signage. We worked with the project leader to better understand their final objectives. With our UV in flatbed technology we were able to product a new level of quality and print directly on a durable media which offers longevity, while retaining impressive image quality. The client was please and in short order requested additional work which included.

Clients Response:

Wanted to send you a photo of the interpretive signage up at Britannia. Thanks for all of your help with it – looks great! Rebecca