Our Latest Blogs

Our Solutions News Blog was envisioned to gather and share information from the very best to help you and your business to become more effective.

image
One key part of being a great marketer is understanding how people think and knowing why they act the way they do. 10 principals.
image
Which Social Network Should You Advertise On? Social media advertising is a great tactic to use to supplement your print advertising.

Displaying items by tag: Printing

Tuesday, 29 September 2020 15:02

Business Resilience Resource Centre

In the face of a crisis or economic slowdown, resilient organizations ride out uncertainty instead of being overpowered by it...

Give Em What They Want

How Did Business Create Resilience During & After The 2008 Recession?

- - - - - - - - - - - - - - - - - - - - -

In 2008 we went through a worldwide recession and companies that implemented the strategy of resilience came back faster and even leaped ahead of their competition. Now Covid has thrust us into an equally challenging time. Find out how adopting resilience can help you though these unprecedented times.quickly.  access the resilience resource centre »

Source: McKinsey & Company

 

Tuesday, 29 September 2020 14:19

Building Resilient Enterprises

Building Resilient Enterprises

Companies can structure their organizations and decision processes for resilience by embracing six principles of long-lasting systems:

- - - - - - - - - - - - - - - - - - - - -

  • Redundancy buffers systems against unexpected shocks, albeit at the expense of short-term efficiency. It can be created by duplicating elements (such as by having multiple factories that produce the same product) or by having different elements that achieve the same end (functional redundancy).
  • Diversity of responses to a new stress helps ensure that systems do not fail catastrophically, albeit at the expense of the efficiencies obtainable through standardization. In business, this requires not only employing people from different backgrounds and with different cognitive profiles but also creating an environment that fosters multiple ways of thinking and doing things.
  • Modularity allows individual elements to fail without the whole system collapsing, albeit while forgoing the efficiency of a tightly integrated organizational design. Because a modular organization can be divided into smaller chunks with well-defined interfaces, it is also more understandable and can be rewired more rapidly during a crisis.
  • Adaptability is the ability to evolve through trial and error. It requires a certain level of variance or diversity, obtained through natural or planned experimentation, in combination with an iterative selection mechanism to scale up the ideas that work best. Processes and structures in adaptive organizations are designed for flexibility and learning rather than stability and minimal variance.
  • Prudence involves operating on the precautionary principle that if something could plausibly happen, it eventually will. This calls for developing contingency plans and stress tests for plausible risks with significant consequences — which can be envisioned and prepared for through scenario planning, war games, monitoring early warning signals, analyzing system vulnerabilities, and other techniques.
  • Embeddedness is the alignment of a company’s goals and activities with those of broader systems. It is critical to long-term success because companies are embedded in supply chains, business ecosystems, economies, societies, and natural ecosystems. Articulating a purpose — the way in which a corporation aims to serve important societal needs — is a good way to ensure that the company does not find itself in opposition to society and inviting resistance, restriction, and sanction.  read on »

Source: Harvard Business Review / Written By: Martin Reeves & Kevin Whitaker

 

Monday, 14 September 2020 15:09

Respond, Recover, Thrive...

The essence of resilient leadership: Business recovery from COVID

Respond Recover Thrive

Resilient leaders shift organizational mindsets, navigate uncertainties, and invest in building trust in order to develop a recovery playbook that serves as a solid foundation for the post-COVID future.

- - - - - - - - - - - - - - - - - - - - -

Whereas organizations used to describe agile change as “fixing the plane while it flies,” the COVID-19 pandemic has rewritten the rules of upheaval in modern times. Those of us leading any organization—from corporations to institutions to our own families—are not fixing the plane in midair, we’re building it. Times like these need leaders who are resilient in the face of such dramatic uncertainties.

The first article in this series described the essential foundations leaders need in order to effectively navigate through the crisis.1 Resilient leaders are defined first by five essential qualities of who they are, and then by what they do across three critical time frames: Respond, Recover, and Thrive.

As we progress into the Recover phase of the crisis, resilient leaders recognize and reinforce critical shifts from a “today” to a “tomorrow” mindset for their teams. They perceive how major COVID-19-related market and societal shifts have caused substantial uncertainties that need to be navigated—and seized as an opportunity to grow and change. Amid these uncertainties, resilient leadership requires even greater followership, which must be nurtured and catalyzed by building greater trust. And resilient leaders start by anticipating what success looks like at the end of recovery—how their business will thrive in the long term—and then guide their teams to develop an outcomes-based set of agile sprints to get there.

Resilience is not a destination; it is a way of being. A “resilient organization” is not one that is simply able to return to where it left off before the crisis. Rather, the truly resilient organization is one that has transformed, having built the attitudes, beliefs, agility, and structures into its DNA that enable it to not just recover to where it was, but catapult forward—quickly.  read on »

Source: Deloitte Insights / Written By: Bill Marquard

 

Friday, 13 March 2020 14:30

Obscurity Is Your Enemy: 5 Ways To Get Known

No one can do business with you if they don’t know you exist. In order for you to start making some traction in your business or to level up, you must invest in your personal branding, and work hard to get the word out...

Number One Marketing Problem

 

When Chic CEO was in its first year of business, I remember getting to a networking event after just leaving another and met a woman in the bar line - because #wine. We introduced ourselves and she said, “I see you everywhere.” It was the first time we had chatted, but she already knew Chic CEO. My business partner and I were on a mission, bound and determined to be seen.

Obscurity can be one of the biggest business killers to any venture. Here are some ways to step out and get known.

 

Niche Down, Down, Down And Find The “That’s me!” Response

Homing in on your target market is one of the very best things you can do for yourself and your business. When you can get super clear on who you work with, marketing becomes exponentially easier. I recently met a woman who is a hair stylist and she said she specializes in blonds with short hair. “That’s me!” I squeaked. Brilliant. I rarely hear of a stylist getting that specific when describing what they do. Cut, color, style, what else is there? Turns out, a lot. I didn’t realize that stylists niche down too, until that moment. She actually made me say, “that’s me!” and that’s marketing gold. The more specific you can get on who you serve, the easier it is to break out of obscurity and the internet noise.


Pick One Social Channel And Hit It Hard

Watering down your presence isn’t a smart strategy. Your audience might hang out in a few places, but chances are, the majority of them prefer one social platform over another. Focus your time in being ever present on that channel. Melyssa Griffin, a prominent blogger who teaches others to create profitable blogs, doubles down on Pinterest. Larry Kim, founder of Mobile Monkey, puts a lot of his effort into Medium. It’s not that they aren’t present on other social channels or platforms, but you can see they have found where their audience hangs out and they show up to that party. If you are working solo, your best bet is to stick to one social channel and hit it hard - so you can maximize effort with the little time you have.


Post Content Where Your People Are Hanging Out

To piggy back off of the previous point, you may notice that there are more people hanging out on platforms like Medium, than they are on your blog. When you are posting non-stop to your own blog with little traction, start posting where people might actually see it. There are many media outlets that allow you to write for them, or places you can post your content. Start pushing your message, ideas and value to platforms that already have an audience, rather than your blog where only a handful of people might see it.


Create Strategic Partnerships

Linking up with another business who has the same audience but an ancillary product or service can only help the both of you. Get creative on how you can promote each other to gain more awareness and value for the customers and clients you serve. Related: How To Create Strategic Partnerships. Find ways to create cross promotions, team up on events, help each other achieve the peak end experience or simply do some email swaps. Leverage each other to bring more value to your customers and benefit from the awareness it brings.


Become The Local News Expert

One of the fastest ways to get seen is through press. Press can be tricky, but the key is to provide value. Always provide value. When you are someone that the local press knows can give great tips on how to keep the kids busy for summer, or the proper way to stretch before a marathon - they will call you first. Be their trusted expert in your subject matter and they’ll think of you when something comes up.

Source: Forbes / Written By: Stephanie Burns