Our Latest Blogs

Our Solutions News Blog was envisioned to gather and share information from the very best to help you and your business to become more effective.

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One key part of being a great marketer is understanding how people think and knowing why they act the way they do. 10 principals.
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Which Social Network Should You Advertise On? Social media advertising is a great tactic to use to supplement your print advertising.
Thursday, 07 April 2011 11:36

B2B Marketing.. Traditional and Digital Working Together

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December 2010 -- According to Google's report "2011 B2B Marketing Outlook," traditional marketing makes up the majority (66%) of B2B marketing budgets this year, despite the growth of digital advertising. The survey, conducted for Google in fall 2010 by Ipsos OTX, in fact finds that traditional media accounts for the top three items in a B2B marketer's average budget:
  • Γû║ Trade shows and events (28%)
  • Γû║ Magazines/trade publications (13%)
  • Γû║ Direct mail (9%)

With this said, more than 80% of marketers are employing digital marketing methods.  The top digital expenditures of the typical B2B budget:

  • Γû║ Email marketing (8%)
  • Γû║ Search engine marketing (5%)
  • Γû║ Search engine optimization (5%)
  • Γû║ The report also finds that 77% of B2B marketers state they expect their budgets to stay the same or increase in 2011.

According to American Business Media, "A majority of B2B marketers said that combining digital with traditional and using multiple media in a campaign improves effectiveness. Six in 10 marketers said offline efforts affect online activity. 'When efforts across the marketing continuum are well coordinated … we see all boats rise,' a General Electric Co. marketing executive said in the survey." Share &/or Comment ►

Thursday, 07 April 2011 11:11

The United Way.. of the Lower Mainland!

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In 2010 we received our 15th consecutive Employee Gold Award. It's a terrific feeling to know that together we're all helping to make an impact in our community. When you give to United Way you make a profound difference in individual lives and the quality of life we all enjoy. Find out More. Share &/or Comment Γû║
Thursday, 07 April 2011 10:59

Building For Kids.. Charity Golf Classic

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It seems as though spring has sprung, all except for a few of wet days here and there! So it's again time to warm up your golf game and prepare to participate in the 16th annual Building For Kids Golf Classic on July 14th. Don't forget it all goes toward helping the kids. The 2010 tournament raised $153,000 for BC Children's Hospital. Find out More. Share &/or Comment Γû║
Monday, 17 January 2011 13:42

Vancouver.. View Cone Review aka Tall Buildings Policy

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  The debate over Vancouver's coveted view cones has been raging for a long time and, every so often, significant policy changes are brought forward to change/review the policy. A draft motion was set out by the City of Vancouver in 2009 and the discussions are still ongoing, with the latest discussion set to go on January 20, 2011. View Full Article. Share &/or Comment ►
Monday, 17 January 2011 13:29

2010 Sustainability.. The Year That Was

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It is difficult to sum up in just a few words all that the past year encompassed with respect to the business of the environment. It was a year of important gains, but also a time of setbacks and tragedy. In a way, the top newsmaker of the year was the environment itself. On the economic front, the news was mixed at best, but there were some important developments that bode well for the future.Despite lingering impacts of the economic recession, 2010 saw a virtual explosion in the global deployment of clean and renewable energy technologies. China became the world leader in wind and solar energy deployment, and renewable energy became the cornerstone of government strategies for low carbon economic growth in many countries. View Full Article. Share &/or Comment Γû║
Monday, 17 January 2011 13:00

Social Media: Glossary

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  Learn the language of social media marketing. Are you confused by all the social media marketing lingo and terms? You'll want to click Here ► to view a glossary of terms. Master these and you'll be a social media know-it-all. Share &/or Comment ►
Wednesday, 08 September 2010 11:51

AutoCAD.. Returns to Mac

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  After an 18-year absence, AutoCAD is finally coming back to Mac OS X. Autodesk, the company that makes the CAD program that has become the defacto industry standard, last released a native Mac version of its flagship product in 1992. Not only is AutoCAD coming back to Mac OS X, Autodesk is also bringing an AutoCAD app to the iPad and iPhone. This app will let professionals import, modify and export CAD files on the go. View Full Article. Share &/or Comment ►
Building Information Modeling (BIM) and sustainability are both hot topics in the AEC industry. These powerful trends are now converging as designers and contractors learn how to leverage modeling, analytical and simulation technologies to improve sustainable outcomes. View Full Article. Share &/or Comment Γû║
Wednesday, 08 September 2010 11:29

Eco-Innovation.. The Next Business Megatrend

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Corporate sustainability is gathering momentum in North America. Companies like Wal-Mart and GE are indisputably proving the business case for efficiency with an environmental slant, and unprecedented numbers of corporations are jumping on the eco-efficiency bandwagon. Although it is still early days, indicators are that this trend could become a megatrend, influencing not only our economy, but our perspective on how companies should behave... View Full Article. Share &/or Comment Γû║
Wednesday, 08 September 2010 10:53

Vancouver Company.. Wins Award for Biodegradable Plastic

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The 2010 North American Frost and Sullivan Award* for New Product Innovation of the Year has been awarded to Canadian company Solegear, for its 100 percent biobased Polysole plastic. According to Solegear, although many of today's biopolymers come from a natural feedstock, they are compounded using synthetic additives. Polysole, however, utilizes proprietary additives that are entirely natural and organic.

The non-toxic plastic has high impact and tensile strength, and can be efficiently processed using conventional techniques such as extrusion, blow molding and injection molding. Its biodegradation point can also reportedly be tweaked, so it can maintain its molecular integrity until product-specific compost conditions are met.

Besides being completely biobased, Solegear's polymer utilizes proprietary additives that are entirely natural and organic. The company has, thus, ensured that the there is no compromise on the renewable content of the material due to its compounding... View Full Article. Share &/or Comment Γû║

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