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Our Solutions News Blog was envisioned to gather and share information from the very best to help you and your business to become more effective.

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One key part of being a great marketer is understanding how people think and knowing why they act the way they do. 10 principals.
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Which Social Network Should You Advertise On? Social media advertising is a great tactic to use to supplement your print advertising.
Monday, 17 January 2022 13:29

From Concept to Solution

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"Printing for Exceptional Business Results"

Concept To Solutions

Getting ready in a way that gets you noticed? That’s great!

Through our Print with Insight Program, you'll be turning heads your way in no time. Our account managers and team of experienced professionals will take the time to understand what you need to accomplish; they'll then work backwards through the process with you and your design team to make sure all the bases are covered and you’re on track for results. Our own creative team will make sure of it. We're here to help you get exceptional results.

Whether you’re a small business owner, a seasoned professional or the CEO of a large development company you'll find something helpful in our array of services and products.

 

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Please contact us for free information, tips and assistance!

 

"Concord Pacific has been using Dominion Blue’s document management and fulfillment services since the days of hard copy vellum originals."

Concord Pacific

"As digital documentation has grown to be the norm, so have the tools provided by Dominion Blue. These tools have allowed us to keep up with the fast-paced digital world we now live in, while keeping accurate and up-to-date documentation.

Until recently, we have been relying on email for correspondence and document transfer but once again, Dominion has provided us with a tool to increase efficiency and effectiveness of our communications. Their online document portal has been instrumental in keeping all of our team members (internal and external) up to date and on track. Their system has saved us hours of document management time as its streamlined our document organization and ordering processes. There is 100% accuracy on all orders placed and the Dominion Blue Team has provided nothing but exceptional customer service with each transaction.

We always look forward to working with Dominion Blue on our projects." ... Jennifer

 

If you’re an architect, engineer or contractor then this might just be the most valuable
online tool you’ve ever come across... Find Out More

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Please contact us for free information, tips and assistance!

 

"Dominion Blue has been instrumental in helping us..."

Body Fuels

Chef Colette's Body Fuels Inc

"Dominion Blue has been instrumental in helping us with the success of our start up company. They have worked quickly, skillfully, economically and offered us the patience and understanding that is an integral part of the process. We appreciate the friendly people at the front and the team in the back. Thank you Dominion Blue!"... Chef Colette

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Please contact us for free information, tips and assistance!

"We often are running up against tight timelines with our clients..."

Pooni Group

"Suzanne always goes above and beyond to help us reach our deadlines. We often are running up against tight timelines with our clients and Suzanne ensures that we are able to turnaround a great product.

Suzanne is reliable, detail oriented and able to run with our sometimes (often) piecey instructions. I utilize her for all of our printing needs for our BC projects. Not only is DB turn around time much better than competitors and the cost is more efficient, but Suzanne is attentive and helps me make sure I don’t miss anything"... Katie

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Please contact us for free information, tips and assistance!

Wednesday, 22 September 2021 12:22

In 2022 Add More Value and Give Great Value For Money

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Consumers need to be shown that something is good value by comparison, this can be done by developing strong Value-Added Propositions.

Value Transformation Creation

What Conveys The Value

We can add value to our services without adding anything physically to what we are selling. The perception of value is created through different things such as – decent service and also the way we present our products or packages. You can add value by creating a strong relationship with your customer, so you become more of a critical friend. It costs us very little and yet many companies ruin relationships and have to sell all the harder as a result.

We can also increase value by helping our clients save money in other areas, or at the very least, point out where you offer value compared to competitors, which could be linked to your package, price or your ease of access. Think about how this translates online. Any product or service that is bought online, saves the customer from venturing outside their door, saving time and money, so why do we offer discounts as well? Of course, digital business is the order of the day in a Coronavirus world, but you should point this saving out in the right way and at the right time.

Value for money is entirely subjective – and will be perceived differently by each individual.  We often hear the phrase ‘passing the value on to the customer’ without really knowing what it means. It is marketing speak, of course. It means either they are justifying a bigger discount or showing you what ‘Value for Money’ is being offered.

Consumers need to be shown that something is good value by comparison, this can be done by developing strong Value-Added Propositions.

For example, an advert may list ten ‘bullet points’ about a product. If we take these facts, and translate them into what they mean to the customer, the selling proposition becomes more powerful.

Air conditioning for your car does not translate as ‘enjoy a cooler drive’ – the true advantage is ‘you and your family remain cooler over long journeys, so you enjoy the journey more, have less complaints from children and arrive fresh and awake.’ This may sound like we are spelling it out, but in this time of hardship, buying decisions are made on quite literal translations from facts, into advantages. If we train our salespeople, customer service teams and their managers to understand this and speak with engaging language to potential clients, then the perception of adding value becomes a reality, even though we are giving away nothing more than we already did.

Ask Yourself:

  • How do we add value?
  • Do we offer great Value For Money?
  • How do we get that across, now?

Please contact us for free information, tips and assistance!

Written By: Jeremy Blake  Source: Reality Training

"Dominion Blue is our go-to local provider and we would highly recommend them."

William Wright For Sale & Lease Signage

William Wright Commercial Real Estate Services

"We've worked with Dominion Blue for many years and their team is a pleasure to work with.

Their ordering system is straightforward and easy to use, and we are always impressed with how fast the turnaround time is and how efficient they are. We also appreciate how they send us installation photos afterwards to ensure that we are satisfied with the result and the print quality is consistent.

Dominion Blue is our go-to local provider and we would highly recommend them"... Ada

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Please contact us for free information, tips and assistance!

"Everything has been amazing, especially the turnaround and delivery times. Thank you."

PNE Signage

Pacific National Exhibition

The PNE hosted its fair this past couple of weeks, though the event was limited in comparison to previous years it was an outstanding success, with even the weather cooperating. Again, Dominion Blue was proud to be involved with the printing of their Exhibition and Playland signage.

In a quick email sent to us during the busy event, Myles Constable mentioned, "Everything has been amazing, especially the turnaround and delivery times. Thank you."

Of course, turnaround and delivery times aren't our only specialty. We always strive to add value and exceed our customers’ expectations in every way possible.

Please contact us for free information, tips and assistance!

PNE Video 2021

Thursday, 22 July 2021 13:09

Welcome Them Back with Print

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Make Your Business and Brand Stand Out as you Welcome Customers Back....

Welcome Back Floor Graphic

Welcome Them Back... with A Smile (Floor Grahics)


Peloton Opening Window Signage

Welcome Them Back... Before You Open or Re-Open


ASPAC Directional Signage

Welcome Them Back... with New Directional Signage


Wine Store Front Windows

Welcome Them Back... with A Cheer


Martins Family Farm Product Box

Welcome Them Back... with New Packaging


Jigsaw Puzzle Box

Welcome Them Back... with A Surprise


10 Percent Off Fitness A-Frame Signage

Welcome Them Back... with A Walk In Special


Get Moving Wall

Welcome Them Back... with Your Offer


Mt Seymour Welcome Pack

Welcome Them Back... with Mailed Information


Please contact us for free information, tips and assistance!

 

Monday, 12 July 2021 12:11

Make Your Brand Stand Out

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In retail environments, brands have just 3 seconds to make an impression on shoppers. Learn how to make sure your products catch buyers’ eyes.

Feed Me BC

6 Secrets to In-Store Marketing

As consumers, we’ve all been there: staring at a shelf fully stocked with dozens of brands’ variations on the product we’re looking for — whether it’s lightbulbs for the guest bathroom, treats for the pup, or bottles of wine for a friend’s housewarming party. It’s overwhelming, isn’t it? Even if we thought we knew exactly what we wanted, the sheer number of options in front of us gives us pause — and the way the products are merchandised may draw our eyes (and our dollars) to a new brand. In fact, research from the Shop Association reports that consumers are exposed to 3,000 promotional messages per day and a whopping 80,000 items in a given grocery store visit. How do we choose?

And more importantly, how do brands ensure their products are the ones that catch our eyes?

It isn’t easy. The same report finds that a consumer’s decision to stick with their go-to brand or buy from a rival takes, at most, seven seconds — and those competing brands have just three seconds to make an impression.

The key to ensuring your brand stands out from the rest? Powerful point-of-purchase (POP) displays. These are the end caps, shelf talkers, display stands, and other types of signage that highlights a brand’s products in order to sell customers on its benefits and value right there in the store. To ensure your brand’s POP / POS displays make your products stand out among those 80,000 competitors, we recommend following these six steps.

 

1. Speak to Your Audience’s Needs

Consumers generally aren’t looking for products with certain specs or features; they’re looking for products that solve their problems. Maybe that’s eliminating a pain point or making their lives easier in some way; maybe it’s boosting their self-esteem or impressing others or simply adding joy to their lives. As you create your POP / POS signage, and particularly the messaging it conveys, don’t lead with the latest bells and whistles but with the intangible value your product offers customers.

Additionally, be sure to consider the customer’s entire experience. While, ideally, your target audience is already familiar with your brand from your digital, direct mail and other advertising tactics, the shopping trip offers yet another channel to meet and engage with potential buyers during the customer journey. To make your brand stand out, devise ways to engage with consumers from the parking lot into the shelf with branded signage, POP / POS materials, and product coupons.

2. Design for the Specific Retail Location

When you’re creating display materials for multiple outlets — even multiple locations of the same store — remember that not all retail locations are created equal. Retailers will have different rules and guidelines. These guidelines could be based on space constraints. An elaborate floor display that looks beautiful in a large suburban location is likely to be a tripping hazard in a smaller store tucked into a compact, urban area.

Differing rules may also be driven by local laws. No matter how beautiful the design or how powerful the message, a store display that isn’t compliant with regulations is simply a waste of money. Consider working with a marketing supply chain partner that’s well-versed in retail parameters and industry regulations to ensure every piece of in-store signage is compliant and display-ready.

3. Keep Longevity in Mind

A torn-up, worn-out display is a turnoff to customers, so as you design your POP/POS signage, do so with durability in mind. Whether it’s a temporary display for the holiday season or a permanent installation, you’ll want to ensure it looks great as long as you need it to. Will it survive transportation and storage in pristine condition? If it’s a product display will it support the weight of the products? Will it withstand in-store traffic, including shopping cart collisions or purse bumps?

Additionally, you’ll want to ensure the display is easy to restock. Shelf-talkers that get in the way of shelf access or endcaps that are too complicated to easily refill may look great at first, but as product dwindles, they may not get refilled as often as necessary, leading to missed sales opportunities. (Remember, too, that if a display is complex to restock, it’s probably hard for shoppers to access as well and they may pass it by.) A durable, easy-to-maintain display will showcase your brand in its best light for a long time.

4. Ensure Prime Placement in Store

The real estate adage, “location, location, location” applies to in-store signage and displays, too. Once you’ve invested in high-quality, beautifully designed marketing materials, it’s important to ensure those materials are displayed where customers will see them. For example, the Shop Association notes that the sweet spot for signage height is between shoppers’ shoulders and knees. A sign that’s close to the floor isn’t likely to be seen, nor is an in-aisle ceiling dangler.

Also consider unexpected places to grab shoppers’ attention. Research says six in ten in-store purchases are impulse buys, so it may pay to place your displays in strategic places to pique those impulses. Place your products near the cash register to inspire last-minute buys, or near items they pair will with to entice customers. (For example, showcase your salsa on the chip aisle or package your spirits with fun bar accessories and coupons for popular mixers.)

(Note: Make that prime placement easier for everyone involved by ensuring your signage is delivered on time and easy to assemble.)

5. Minimize Production Costs

With tight marketing budgets and high ROI expectations, it’s important to ensure the costs of the POP / POS materials don’t outweigh their value. A savvy marketing partner can help find ways to minimize costs without sacrificing quality or effectiveness. Some of the levers you may pull to streamline costs include material selection, manufacturing techniques and complexity of design. Choosing a partner that gangs orders through “buy windows” and has a proven network of production facilities helps maximize economies of scale, saves costs, and minimizes risk. Knock-down displays — the kind that are shipped disassembled or flat and popped up in store — can save significant costs on packaging and transportation. The more creative you and your partner can be about design, materials, shipping, and ordering windows — without sacrificing quality — the more valuable in-store marketing will be for your brand.

6. Follow Best Practices for POP Display Design

Finally, to create POP / POS materials with maximum impact, be sure to follow the design best practices that are most likely to catch shoppers’ eyes and encourage them to choose your product. Select bold colors that both showcase your brand and evoke the feelings (comfort, safety, impulsiveness, etc.) you want buyers to feel. Select unique shapes that will stand out on shelves and against other displays, and ensure any interactive elements are intuitive for shoppers. Keep your messaging clear, simple, and easy to digest — and be sure your brand logo is on full display. Above all, keep the audience’s needs and experience at the forefront of the design process.

Please contact us for free information, tips and assistance!

Written By: Casey Rush  Source: One Touch Point Blog

Monday, 07 June 2021 12:11

Colour Psychology

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The psychology of colour is based on the mental and emotional effects colours have on sighted people in all facets of life. Did you know your surroundings may be influencing your emotions and state of mind?  Well, there’s a good chance that the colours in those spaces are playing a part.

Colour Psychology

The Emotional Effects of Colours

What is Colour Psychology?

The psychology of colour is based on the mental and emotional effects colours have on sighted people in all facets of life. There are some very subjective pieces to colour psychology as well as some more accepted and proven elements. Keep in mind, that there will also be variations in interpretation, meaning, and perception between different cultures.

Applying Colour Psychology to Everday Life

Did you know your surroundings may be influencing your emotions and state of mind? Do you ever notice that certain places especially irritate you? Or that certain places are especially relaxing and calming? Well, there’s a good chance that the colours in those spaces are playing a part.

In art therapy, colour is often associated with a person’s emotions. Colour may also influence a person’s mental or physical state. For example, studies have shown that some people looking at the colour red resulted in an increased heart rate, which then led to additional adrenaline being pumped into the blood stream.

There are also commonly noted psychological effects of colour as it relates to two main categories: warm and cool. Warm colours – such as red, yellow and orange – can spark a variety of emotions ranging from comfort and warmth to hostility and anger. Cool colours – such as green, blue and purple – often spark feelings of calmness as well as sadness.

The concepts of colour psychology can also be applied in everyday life. For example, maybe you’re planning on re-painting your walls or redecorating a house or room with a new colour scheme. Well, you might want to consider some of these suggestions about colorus and how they might affect your emotions and mood:

Psychological Effects of Cool Colours

Need to be creative? Want help getting those brain synapses firing? Try utilizing the colour purple. Purple utilizes both red and blue to provide a nice balance between stimulation and serenity that is supposed to encourage creativity. Light purple is said to result in a peaceful surrounding, thus relieving tension. These could be great colours for a home or business office.

Are you looking for a peaceful and calming environment? You might consider using green and/or blue. These cool colours are typically considered restful. There is actually a bit of scientific logic applied to this – because the eye focuses the color green directly on the retina, it is said to be less strainful on your eye muscles.

The colour blue is suggested for high-traffic rooms or rooms that you or other people will spend significant amounts of time. Another cool colour, blue is typically a calming and serene colour, said to decrease respiration and lower blood pressure. The bedroom is a great place to use these colours as they should help you relax.

Psychological Effects of Warm Colours

Want to create an environment of stimulation or whet people’s appetite? You might consider utilizing the colours yellow or orange. These colours are often associated with food and can cause your tummy to growl a little. Have you ever wondered why so many restaurants use these colours? Now you know why even after people watched the movie SuperSize Me, they said they were hungry.

You do want to be careful about using bright colours like orange and especially yellow. They reflect more light and excessively stimulate a person’s eyes which can lead to irritation. You also probably don’t want to paint your dining room or kitchen these colours if you’re a calorie-counter.

Pyschology of Colour for Marketing & Advertising

Marketing and advertising are well-known for utilizing colour psychology. The fact that some companies have heavily invested in this type of research and many others have followed through in its use shows they have at enough belief in the concepts of colour psychology to implement them in their advertising.

Colour is consistently used in an attempt to make people hungry, associate a positive or negative tone, encourage trust, feelings of calmness or energy, and countless other ways.

Most marketing and advertising executives will likely agree that there are benefits to understanding and utilizing the psychological effects of colours. Now let’s take a look at some of the more common traits of colour psychology, by some common colours.

 

Common Psychological Effects of Colours

The following are some common psychological effects of colours in the Western Hemisphere. Keep in mind that certain shades or tones may result in very different meanings. Also, the context around the colour, and even surrounding colours, can have an effect. Think of this as more of a beginning guide to colour psychology.

Colour Psychology: The Colour White
purity
innocence
cleanliness
sense of space
neutrality
mourning (in some cultures/societies)

Colour Psychology: The Colour Black
authority
power
strength
evil
intelligence
thinning / slimming
death or mourning

Colour Psychology: The Colour Gray
neutral
timeless
practical

Colour Psychology: The Colour Red
love
romance
gentle
warmth
comfort
energy
excitement
intensity
life
blood

Colour Psychology: The Colour Orange
happy
energetic
excitement
enthusiasm
warmth
wealth prosperity
sophistication
change
stimulation

Colour Psychology: The Colour Yellow
happiness
laughter
cheery
warmth
optimism
hunger
intensity
frustration
anger
attention-getting

Colour Psychology: The Colour Green
natural
cool
growth
money
health
envy
tranquility
harmony
calmness
fertility

Colour Psychology: The Colour Blue
calmness
serenity
cold
uncaring
wisdom
loyalty
truth
focused
un-appetizing

Colour Psychology: The Colour Purple
royalty
wealth
sophistication
wisdom
exotic
spiritual
prosperity
respect
mystery

Colour Psychology: The Colour Brown
reliability
stability
friendship
sadness
warmth
comfort
security
natural
organic
mourning (in some cultures/societies)

Colour Psychology: The Colour Pink
romance
love
gentle
calming
agitation

Source: Art Therapy

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