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One key part of being a great marketer is understanding how people think and knowing why they act the way they do. 10 principals.
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Which Social Network Should You Advertise On? Social media advertising is a great tactic to use to supplement your print advertising.

Uber and Lyft drivers are just 1 click away, Amazon offers free same-day delivery, and Deliveroo can get us food from our favorite restaurant in under 32 minutes… Gone are the days in which consumers agreed to invest effort and wait to be served. In a fast-paced world, we look for consumption that is time- and labor-saving.

Fast And Easy

It’s All About Convenience

What matters to consumers is the time and effort they have to expend – the less, the better. ‘Fast’ and ‘easy’ are keywords that should be high on any marketer’s agenda. Take the example of Uber. Its success is not based on a strong emotional connection with customers. What makes the platform so successful is captured by a single word: convenience. Uber’s interface is intuitive and user-friendly. You open the app, type in your destination and immediately receive pricing information. Upon agreement, a driver is immediately connected to you and knows where to pick you up. Reaching your destination, you just get out of the car and Uber charges your credit card automatically.

So, what is convenience then exactly? Academic research by Len Berry and colleagues in the Journal of Marketing suggests that there are five different levels of convenience.

 

1. Decision Convenience

The first is decision convenience or the time and effort needed to make a purchase/consumption decision. A great example here is Netflix’s recommendation system, driving more than 80 per cent of content watched on the platform. To avoid subscribers getting lost in the vast library, the company goes to great lengths to serve up its content in the most fun and easy way possible. The success is undeniable with Netflix being the dominating streaming platform of the moment.

2. Access Convenience

Second comes access convenience or the time and effort needed to get hold of what is desired. Chinese Hema Fresh puts strong emphasis on this dimension. Being part of Alibaba’s new retail concept, the highly popular grocery chain seeks to integrate the best of offline and online. Hema, among other things, has an in-store on-demand kitchen (just like Whole Foods), is able to deliver any order under 30 minutes within a specified delivery radius (just like Instacart) and sells pre-packaged meal kits to make consumers’ lives easier (just like Hello Fresh). At the basis of this model is a sophisticated and data-driven logistics systems, setting the example for the entire retail industry.

3. Transaction Convenience

Third is transaction convenience or the time and effort needed to pay for products. A prime example here is Amazon that put an easy and transparent payment experience at the core of its business. Its new Amazon Go stores even go further and remove any checkout hassles by automating the payment system, completely eliminating the cashier and waiting lines. The successful concept is set to grow to as many as 3,000 new U.S. stores in the next few years, while also expanding to other countries worldwide.

4. Benefit Convenience

Fourth is benefit convenience or the time and effort needed to consume the product. Consumers today are looking for simple and efficient consumption experiences, allowing them to make the best of their time. The popular navigation app Waze, owned by Google, offers its users such a simple and intuitive user interface, providing highly contextual information like traffic, obstructions and other hazards to minimize travel time. In 2016, Waze partnered up with Dunkin’ Donuts, a U.S. coffeehouse chain, and integrated an ‘Order Ahead’ function. Wazers, as Waze calls its user base, may order coffee within the app and speed past the line when picking up their order inside a DD restaurant.

5. Postbenefit Convenience

Finally comes postbenefit convenience or the time and effort needed to deal with such factors as product maintenance, exchange or failure recovery. One example here is Tesla’s mobile service teams allowing cars to be serviced when and where customers are in need. More recently, the U.S. carmaker introduced an automated service feature allowing Tesla cars to order parts that require replacement on their own. Doing so, Tesla reduces the time needed for car maintenance and proactively prevents any failures.

 

Pushing the Convenience Bar

To successfully interact with today’s hyper-connected and impatient consumers, marketers should be obsessed with delivering ‘fast’ and ‘easy’ solutions to customers. But how?

Regular audits to understand improvement points along the entire customer journey are recommended. A strong customer mindset should be driven by questions like What is it that customers are looking for? How can we further enhance/simplify the customer experience? What levels of convenience matter most? A deep understanding of customers based on solid metrics and a thirst to experiment in search for better customer solutions are key to any organization seeking success. Netflix is well-known for its continuous use of A/B-testing to optimize the platform’s interface. Any major change to the Netflix experience is preceded by extensive testing. Nothing is left to chance.

Artificially intelligent technologies now allow for cost-effective real-time service delivery, 24/7. Despite clear limitations still there, the growing occurrence of chatbots, personal (voice) assistants and humanoids at the service frontline is rapidly making real-time service delivery a minimum requirement to compete on the market. It is imperative for any organization to look into this exciting new world of possibilities and to see where technology can be used to enhance the customer experience. KLM, the Dutch airline, is fueling its customer service with AI to automate over half of all inquiries through Facebook, Messenger, Twitter and WhatsApp. The result? A doubling of its case volume and service agents freeing up time to focus on cases requiring a human approach.

While some marketers would argue this thinking does not apply to their industry, nothing could be more wrong. Take the example of Lemonade. The U.S. insurance platform is rapidly transforming a seemingly rock-solid industry. Their approach? The promise of a zero paperwork and instant everything. Lemonade uses AI to sign up customers and to evaluate claims, boasting it takes a maximum of 3 minutes from approval to payout. The result? A four-year-old startup valued at $2bn.

It is clear, no organization is free from the push toward higher convenience. Time to become ‘fast’ and ‘easy’! The Uber’s and Amazon’s of this planet won’t wait for you to catch up.

Source: EDHEC Vox  Written By: Arne De Keyser

Monday, 26 April 2021 12:18

Rona Awards Program

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Rona Smart Awards

What Customers Are Saying

We recently completed these presenation boards for Rona's award program. The impact of a simple printed presentation can't be over looked. A personal touch can make all the difference...

 

"Wow, the new board is perfect.  You're service is amazing.  I'm a loyal customer forever."

Melissa Awalt
Store Manager
Rona

 

Tuesday, 13 April 2021 13:54

10 FACTS ~ About Print Everyone Thinks are True

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10 Print Facts Everyone Thinks Are True

A lot of people are confused by the many ways print is viewed compared with online media. People often think they accomplish the same things, but the reality is these two distinctive products can serve very different purposes. Here's what makes us all think the same about print.

1. Print is For Keeps... read on »

2. Print is Portable... read on »

3. Print Drives a Higher ROI... read on »

4. Print is Beautiful... read on »

5. Print Plays Well... read on »

6. Buyers Seek Print... read on »

7. Print is Credible... read on »

8. Print Puts Them In Control... read on »

9. Print is Personal... read on »

10. Print is Everywhere... read on »

Source: Xerox

Attend the HP Wall Décor course for Your AIBC or IDCEC Core Learning Unit Credit » read on

Interior Designer

1. Interior designers do the same thing as interior architects?

A lot of people are confused by the many different job titles there are in the design industry. However, a very common mistake is to think that interior designers and interior architects do the same job. The reality is that these professions can involve many different things which are more often than not, very far apart. Generally speaking, interior design has more to do with the art of the building, while interior architecture is more concerned with the science behind it.

2. Interior design is all about décor

Interior design involves much more than just a good knowledge of décor. As we’ve mentioned in our previous article on the topic, the practice of interior architecture requires designers to consider pretty much everything to do with the building of an interior space that will affect human habitation, including materials, finishes, electrical requirements, plumbing, lighting, ventilation, ergonomics, and intelligent use of space. Interior designers with training in interior architecture will usually be present at, and have an important say during all stages of the construction process, from the initial plans right through to the finishing touches.

3. Hiring an interior designer is very costly

Depending on the scale of the project, the budget and the time frame you have in mind for finishing it, the price of hiring a professional interior designer can vary dramatically. In most cases, interior designers charge very reasonable fees and the value you get for your money will be worth paying for. If you’re not sure how much your interior design project would cost, you can simply enquire and decide if you are ready to pay for it.

4. Interior designers only work with very expensive materials

As every other professional, interior designers can work with both expensive and cheap materials and products. More importantly, they will work within the limits of the budget and requirements you give them as their client. You have to remember that the price of materials is not always crucial to getting the end result you desire. If you’re working with an experienced interior designer, they should be able to recommend you the best quality products at the most reasonable price there is.

5. You don’t need to have AN education to become an interior designer

There are many people out there that claim that they are interior designers, without having any formal education. However, as explained in some of the other points above, interior design is a very challenging and exciting profession that includes a variety of tasks and requires a great deal of skills and knowledge. The only way you can ensure that you have all these on board when applying for a job, even at an intern level, will be to obtain a formal qualification from a recognised organisation. A career in interior architecture and design can be difficult to get started and an accredited course in the subject will give you a head start by providing you the knowledge, skills, and qualifications you need to succeed.

6. Interior designers make all the decisions for you

Don’t expect that all decisions on an interior design project would be made by the designer you have hired. He or she will have a lot of recommendations on the way ideas can be implemented, but the final decisions will lie with you.

7. Interior designers can’t work with existing structures, materials and objects – they always want to throw everything old away

The truth is that interior designers always work towards achieving the goals in an interior design plan. If this plan involves the stripping of a building to its bare bones they would definitely need to throw everything old away. This is not always necessary and you can keep as much of your old stuff in your new house or space as you want.

8. “I don’t need an interior designer – I can do it on my own”

As we outlined earlier in the article, interior design is a very complex job. You can try and do some of its components on your own, but unless you have the training and understanding of interior design concepts, we think you shouldn’t start any project, small or big without a professional eye. There are so many examples of terrible design decisions that show that it is not worth risking your dream project, if you can leave it to the professionals. At the end of the day, you wouldn’t operate on somebody if you’re weren’t a doctor, right?

9. Interior designers always want to be trendy

Interior designers always strive to be aware of the new trends in their profession. However, they wouldn’t force you to do something on your project if you don’t like it or you think it doesn’t suit your needs. Trends are interesting to follow, but they are not something every interior designer tries to implement in their work.

10. Interior designers don’t need a plan for their projects

Interior designers can’t work without a plan for their project. They need to think about every single detail and plan in appropriate time for it. A good plan means that as a customer you will get an idea on the cost involved as well as the deadline for completion of each stage. Planning is a crucial part of the job of the interior designer.

11. Interior design doesn’t require a lot of time

Interior design projects can take a lot of time and this usually happens because the whole process requires the attention, skills and knowledge of the many other specialists who work with the interior designer. The designer needs to be able to speak everyone else’s language – from the plumber to the conservation officer, to be able to make the project plan work. This doesn’t mean that all interior design projects take years to complete – a complex, but very well organised job on a residential property, for example, can take around five months from start to finish.

12. Interior designers don’t need to work towards a budget

A good plan always comes with a clear idea of the budget the client has for it. There’s no such thing as “open budget” – interior designers should know what is affordable and what is not, because this can help them make some very important decisions. Give your interior designer a budget to work with and leave the magic touch to them!

Source: Id! Blog  Written By: The IDI Team

Friday, 12 March 2021 11:02

101 Data Protection Tips

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We've compiled 101 Data Protection Tips to help you protect your passwords, financial information, and identity online...

Data Protection Tips

Protecting Your Data

Keeping your passwords, financial, and other personal information safe and protected from outside intruders has long been a priority of businesses, but it's increasingly critical for consumers and individuals to heed data protection advice and use sound practices to keep your sensitive personal information safe and secure.

There's an abundance of information out there for consumers, families, and individuals on protecting passwords, adequately protecting desktop computers, laptops, and mobile devices from hackers, malware, and other threats, and best practices for using the Internet safely. But there's so much information that it's easy to get confused, particularly if you're not tech-savvy.

We've compiled a list of 101 simple, straightforward best practices and tips for keeping your family's personal information private and protecting your devices from threats.

Click HERE to View the entire list of 101 Data Protection Tips

Table of Contents
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Securing Your Devices and Networks
Data Protection Tips for Mobile Devices
Protecting Your Identity
Protecting Your Credit
Protecting Your Data on Social Networking
Protecting Your Data Online
Data Protection Following a Data Breach

Writen By: Juliana De Groot | Source: Digital Gardian

Thursday, 25 February 2021 14:52

Is Your Business Ready to Spring Ahead

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Are your processes and B2B and B2C content, promotion-ready for sales to flourish this spring?...

Spring Ahead

It’s finally time to spring forward. You are more than ready to shed both the Covid and winter doldrums and get your business fired up for the warmer months ahead. But how exactly do you spring ahead for the best results?

 

#1 Review Current Processes

It’s time for some spring cleaning. Review all of your marketing and sales processes, and see what is working and what isn’t. If you have no idea, it’s time to put some monitoring processes in place so you can actually track results.

Once you have this information, you can focus more time and effort on the tactics that are actually working… and get rid of those that don’t.

 

#2 Prepare Your B2B and B2C Content Strategy

What are your sales goals and what kind of content are you going to produce to reach those goals? Who are the audience members you want to reach and how are you going to get your targeted content to them?

Ask yourself these questions, and write down your plan. Then, create an editorial calendar of the content you need, when it will be posted, how it will be distributed and tracked, and who is responsible for each element.

People want valuable information. Give them what they want!

 

#3 Talk To Your Team

How are things going with the people who help you run your business? Are your employees happy? Reach out to all of your associates, partners, clients, employees, and more to get their feedback. How can you make their lives easier?

Now is the perfect time to fix potential issues from becoming big problems, improving processes so your business runs as smoothly as possible, motivating others to do their best work, and thanking people for their help.

 

#4 Be Creative

The best way to get out of the “same old routine” is to make changes happen. Set aside some time to develop new ideas for your business… on your own and with others.

Hold “creative” brainstorming-sessions with your team members, have a business “field trip” or party at a fun, outside location, or just reserve some quiet time to think about resolutions to key issues.

By focusing on creativity, you may be surprised at how you can improve your business and jumpstart marketing, sales and more!

 

#5 Enjoy the New Season

Spring is a time for new beginnings. Why not give your business a fresh start?

Review current processes, develop a content strategy for the months ahead, and spend some fun time with your employees and associates to improve processes and develop new ideas.

You’ll have fun being creative, get organized and help boost sales… just in time to do more of the things you like to do outside in the warmer temperatures!

 

Want more help to boost sales with your Print and Signage?

Please contact us for free information, tips and assistance!

 

Source: StartupNation

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