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One key part of being a great marketer is understanding how people think and knowing why they act the way they do. 10 principals.
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Which Social Network Should You Advertise On? Social media advertising is a great tactic to use to supplement your print advertising.

Displaying items by tag: displays

Wednesday, 08 September 2021 14:11

Why They Choose Dominion for Their Event Signage

"Everything has been amazing, especially the turnaround and delivery times. Thank you."

PNE Signage

Pacific National Exhibition

The PNE hosted its fair this past couple of weeks, though the event was limited in comparison to previous years it was an outstanding success, with even the weather cooperating. Again, Dominion Blue was proud to be involved with the printing of their Exhibition and Playland signage.

In a quick email sent to us during the busy event, Myles Constable mentioned, "Everything has been amazing, especially the turnaround and delivery times. Thank you."

Of course, turnaround and delivery times aren't our only specialty. We always strive to add value and exceed our customers’ expectations in every way possible.

Please contact us for free information, tips and assistance!

PNE Video 2021

Published in Why Choose Us
Monday, 26 April 2021 12:18

Rona Awards Program

Rona Smart Awards

What Customers Are Saying

We recently completed these presenation boards for Rona's award program. The impact of a simple printed presentation can't be over looked. A personal touch can make all the difference...

 

"Wow, the new board is perfect.  You're service is amazing.  I'm a loyal customer forever."

Melissa Awalt
Store Manager
Rona

 

Published in Why Choose Us
Monday, 25 January 2021 10:03

Heron - Embrace Your Community

"We have been working with Fred and Brian's team at Dominion Blue for a few years now."

Heron Presentation Centre

What Customers Are Saying

We recently completed a presentation centre for Heron - 28 modern townhomes in Richmond. Dominion Blue helped us print all the renderings and the neighbourhood photography in acrylic and also installed a vinyl location map on the wall for us. They were very diligent with their estimates and were able to efficiently organize the installation in a timely matter. The installation was flawless and completed relatively quickly. Clint, their head install also installed a rather difficult vinyl pattern for us at Axon Drivers Solution which the client loves.

This is our third project with Dominion Blue and it will not be our last. Thank you Dominion Blue team for your professionalism.

Here are the photos of the Display Centre: Heron

Thanks, Jacqueline

Published in Why Choose Us
Thursday, 03 September 2020 15:17

How To Solve The No. 1 Small Business Problem

"Every company’s biggest problem is communication,” says Scott McGohan." Read on to discover some solutions.

Number One Problem

 

“It really doesn't matter how many times you do it,” says Scott. “If you do any of it, then you have a problem. If you do a lot of it, it's still going to be the number one problem.”

It’s a lesson he learned at an early age from his father, Pat McGohan, who started the business more than 45 years ago. “Growing up in the business and hearing from my father that the number one problem every business has is communication, I believed it,” says Scott. Over the years, he also saw it first-hand.

Here are 4 key ways to become more conscious and mindful about effective workplace communication.

1. Let employees do it on their time

Scott learned the most powerful way to communicate is to deliver content in a way that employees can consume it on their own time. “From a leadership standpoint, it's understanding that we have to recognize that our people aren't available to learn from us on our time. We have to figure out how to do that on their time,” he says.

Envision different channels you can use to deliver stories to employees in a way they will embrace.

For example, McGohan Brabender has a podcast they create in-house and they have a YouTube Channel. McGohan Brabender has learned that the podcasts are popular with employees since they can listen to it on-demand, whenever they have time.

“Some people like to see things, some people like to hear things, some people like to touch things,” says Scott. As a leader, your vision is to get people to feel things.

Right now, Scott focuses on trying to be short, simple, and sweet with content. “We’re embracing the fact that a lot of people today want to learn via their eyes and ears, in probably less than two minute snips. Any longer than that, we lose people's attention.”

2. Stick with it

McGohan Brabender has monthly meetings with all employees. “We look at: Where did we win? Where did we lose? Where are we at? How are we performing?” says Scott. It’s a meeting that encourages transparency and connection between employees.

They also have quarterly employee luncheons. “We'll invite the whole company in, and we'll have lunch. They can bring their kids, they can bring guests, and we've even had parents there.” Over lunch, they also talk about how the organization is doing, how they are performing, and where there is opportunity.

Another way Scott feels the pulse of the organization is through a weekly blog. He’s published the internal blog for more than 5 years.

Whatever a leader decides to do in terms of communication, the most important part is consistency. “If you say to your employees you are going to write a weekly blog, you have to it every week. You can’t miss. Our blog is five years in the running and it shoots out every week,” explains Scott. “Be consistent and be on time.”

3. Use affirmations

“Affirmation is probably the one thing that everybody desires,” says Scott. Scott’s learned to be intentional about how he uses affirmations to his people. In doing so, he’s able to energize and inspire his people.

“ As a leader, when you're telling stories about people in your organization, it affirms the great work they are doing.  The magic happens when it inspires other people to want to be a part of a story,” says Scott.

“They hear what others are doing, and they want to be a part of that story. They want to have a chapter written about them. There’s magic in that—that’s what storytelling does.”

4. Show vulnerability

As a leader, have the kind of self-awareness that allows you to show vulnerability through your communication.

“Some may think if you are vulnerable, you’re looked upon as weak,” says Scott. “Vulnerability is a sign of strength. It lets people know they are not alone.”

Find a channel or format of communication that allows you to authentically open up with your people. “For example, for a lot of people, there's an uncanny way for people to be vulnerable in writing versus face-to-face with people. It is an opportunity for leaders to talk about areas in their life where they're vulnerable, or maybe where they're afraid,” says Scott.

“And it lets other people know that you might just be human. You might be just like them.”

When you get vulnerable, your people will respond with trust and openness, too. The result is a culture where employees experiment, take risks, and drive innovation.

Source: Forbes / Written By: Aileron

 

Published in More Success

"We have partnered with Dominion Blue for our trade show promotional needs and other printed matter."

Trade Show Displays

Scope of The Project / Aim & Outcome:

We worked with their project team to provide various displays and roll-ups to help them promote their brand at events and trade shows. All displays were portable and easy to set up.

Clients Response:

We have partnered with Dominion Blue for our trade show promotional needs and other printed matter. We’ve worked with your company on two major exhibition events recently – the NACS show in Atlanta and the Realtor Quest show in Toronto. The booth exhibits and graphics you produced for these important shows were really sharp and crisp, and faithfully represented our brand. They were also easy to transport and assemble. In addition, your team was responsive, professional, and went above and beyond to ensure our materials were shipped to the venues on time. When we had a question from the venue, we appreciated the rapid response. So – thanks to you and your team, and we look forward to sending you more requirements as we expand our presence further. Regards, Leigh

Published in Why Choose Us

"...the interpretive signage up at Britannia. Thanks for all of your help with it – looks great!"

Britannia Display Signage

Scope of The Project / Aim & Outcome:

Improve the clarity and quality of the interpretive signage. We worked with the project leader to better understand their final objectives. With our UV in flatbed technology we were able to product a new level of quality and print directly on a durable media which offers longevity, while retaining impressive image quality. The client was please and in short order requested additional work which included.

Clients Response:

Wanted to send you a photo of the interpretive signage up at Britannia. Thanks for all of your help with it – looks great! Rebecca

Published in Why Choose Us