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One key part of being a great marketer is understanding how people think and knowing why they act the way they do. 10 principals.
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Items filtered by date: February 2016

When was the last time YOU listened carefully, reflectively, meaningfully and thoughtfully to a ''world-class", college commencement speech?

If your kids recently graduated, then probably recently - - BUT DID that commencement speaker's message REALLY hit home for YOU - - as well as your child? If YOU graduated from college or grad school a while back, do you even remember what YOUR commencement speaker had to say, share, his or her life-forging reflections, admonishments, hard-won lessons shared?

Each of the 7 speeches here is unique, wildly different than one another, each profound in its message. Each addressed the subject of how to embrace, manage/master or understand the rest of your adult life - - from highly-original vantage points and unexpected, deeply reflective "life-lesson processes" - - that might be relevant to YOU right now - - as YOU grapple with a tumultuous, and massively, changing world. There are a lot of BIG IDEAS left to think up and explore.

  1. Steve Jobs - 2005 Stanford Commencement Address
  2. JK Rowling - 2008 Harvard Commencement Address
  3. Eric Schmidt - 2009 Carnegie Mellon Commencement Address
  4. Winston Churchill - 1941 Harrow School Commencement Address
  5. Bono - 2004 University Of Pennsylvania Commencement Address
  6. Sheryl Sandberg - 2014 Harvard Business School Commencement Address
  7. Jeff Bezos - 2010 Princeton University Commencement Address
Published in More Success

Cheetos Made Lip Balm? 18 of the Weirdest Product Releases From Famous Brands, and 16 of Them Flopped!

When it comes down to it, the underlying goal of any type of advertising or big idea is to solidify a company’s brand identity in the minds of consumers. Brands who succeed in doing this become virtually synonymous with goods or services: Starbucks to coffee; Coca-Cola to soft drinks; Nike to athletic equipment.

Sometimes, though, a brand’s identity is so intertwined with a type of product that any attempt to branch out can be, well ... really weird. Like, is-this-an-April-Fool's-Day-joke weird.

Take Colgate, for instance. Long associated with toothpaste, toothbrushes, and all things oral hygiene, it made the unfortunate decision to try its luck in the ready-to-eat dinner market by introducing a line of frozen foods called "Kitchen Entrees." Needless to say, these products didn’t stay in grocery store freezers for long, as consumers were unable to disassociate the minty fresh taste of Colgate toothpaste from Colgate spaghetti.

But this wasn’t the only instance of a brand launching a disconnected product line. In fact, it’s happened a number of times and surprisingly, not all have failed. Check out this interesting infographic from Plumbworld chronicling the weirdest examples of brands branching out.

The Big Idea

Source: Hubspot / Written By: Matthew Kane

Published in More Market Share