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Monday, 25 April 2016 15:25

Is Your Business Relying Too Heavily on Marketing Technology

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Advice for achieving and maintaining customer centricity at a time when customers expect nothing less.

Customer centricity is all the rage in today's world of marketing; a world where technologically empowered consumers expect more and more from businesses and their marketing. Fortunately for marketers, technology continues to advance at a remarkable rate for businesses, as well. However, all of the technology in the world can't salvage a marketing strategy that isn't wholly focused on these empowered consumers.

In this Q&A, captured during the 2016 Direct Marketing News Marketing&Tech Innovation Summit, Vivek Sharma, CEO and cofounder of email marketing technology provider Movable Ink, a Summit sponsor, spoke with DMN's Editor-in-Chief Ginger Conlon about the opportunities in customer-centric marketing, the balance between marketing on a contextually relevant level, and relying too heavily on marketing technology.

Becoming A Customer-Obsessed Marketer

Source: Direct Marketing / Written By: Perry Simpson

Read 1953 times Last modified on Monday, 30 May 2016 13:29

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