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Monday, 27 April 2015 14:15

Let's Talk Print & Marketing

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Lets Talk Print

"Clients are beginning to associate the tactile experience of print with luxury. Digital is cheap, fast, and easy. Who want's to be identified with any of those things?" MARY-FRANCES BURT, Creative Director, Burt&Burt

"Print communications have potential to bring a more unique, engaging and memorable experience to the audience than digital communications. Personally, I prefer the printed page for certain information because of the flexibility in presentation, the tactile qualities, the construction and the protability...I find digital presentations too repetitious and boring after a short period." PHILIP MCCORMICK, Owner, Design Works

" Print still has an impact on communication. In a fast paced digital world where things change every minute, the tactile presence of a printed piece feels more permanent and special." SUE TAUBE, Art Dirctor, Taube/Violane, Inc.

Consumers Still Trust Traditional Media Over Online Ads % of North American consumers who trust the following forms of advertising:

  • NEWSPAPER ADS - 63%
  • MAGAZINE ADS - 62%
  • TV ADS - 61%
  • RADIO ADS - 58%
  • BILLBOARDS - 55%
  • SEARCH ADVERTISING - 44%
  • ONLINE VIDEO ADS - 44%
  • SOCIAL MEDIA ADS - 39%
  • MOBILE DISPLAY ADS - 35%
  • ONLINE BANNER ADS - 33%

Click HERE »» to Discover Ten Top Reasons to Print

Source: The Modern Media Mix / Written By: Domtar / GDUSA 2014 Print Design Survey

 

Read 6712 times Last modified on Monday, 27 April 2015 14:51

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