You've probably noticed how marketing is getting "smarter".. Perhaps the recent travel brochure you received in the mail was personalized and aptly about the vacations destinations you're interested in, or the new site you just subscribed to sends you emails only about the interests you've chosen. Yes, it's everywhere and it's not going away.
So as a marketer we need to know how it works and how can you use this amazing tool to improve your customer experience and generate more sales. Lots of people are searching about it every day and so we wanted to break it down once and for all. What is smart content and how will it impact your success.
Variable Data Printing
Our soon to be launched Online Print Shop does it all for you, with complete integration so that you can create a mailing piece, link it to your customer database and mail it to their doorstep all in one easy to use online application.
What's behind the change is the marriage of reliable, high-speed digital printing and sophisticated database software, which combine to produce one-to-one marketing using variable data printing, or VDP. Communicators now have the ability to customize messages more precisely than ever before, and they're going to town with it. The growth of variable data printing has spawned new terminology. Conventional printing with no variable data is now sometimes referred to as "static" printing. "Personalized" variable data printing means that the name and address is changed, but nothing else. Although examples are fairly rare, the ultimate in VDP is full customization, where virtually every major element of the publication can be varied in multiple combinations.
Give us a call at 604-681-7504 to discuss how we can make your printing, well - smart.
To learn more about this fascinating new approach to marketing click Here »
Source: Hubspot & XMPie